Quick facts about games I've been a part of!

Co-Directed end-to-end creative, playables, and UGC strategy for the Disney Magic Match 3D soft launch.

Doubled a key metric for Cookie Jam on their largest channel to in 2025.

Stabilized and found success in multiple 7+ year old games.

Strategic Growth & Creative Leadership

• Standardized and implemented creative testing using a holistic approach to replace generic formulas with a high-impact, game-specific approach.
• Scaled spend across major titles (Cookie Jam, Emoji Blitz, Panda Pop) by briefing high-performing creative themes including Peril, Pride, ASMR, Collection, and Minigames.
• Improved the balance of creative approaches and tracked cross-title performance patterns to deliver more predictable, data-backed creative wins.

Innovation & AI Implementation

• Help established the "ai.m creative labs" tiger team to leverage AI within a research-driven framework, supporting specific game strategies and research workflows.
• Utilized AI to fast-follow social trends and automate voice-over production, leading to a 5% key metric lift on the largest spending channel for Cookie Jam—double the previous average.
• Scaled AI-generated hooks to maintain spend on a channel for Panda Pop while meeting a benchmark KPI and reducing production costs.

Cross-Functional Collaboration & Launch Strategy

• Co-led creative strategy for the pre-launch and soft-launch of Disney Magic Match 3D, managing UA channel synergy and leading the UGC front on TikTok.
• Managed competitor research and briefing for playable ad production across multiple titles, resulting in quantifiable success for Disney Emoji Blitz, Harry Potter, Disney Magic Match 3D, Panda Pop, and Cookie Jam.
• Acted as a key collaborator by refining brainstorm and kickoff processes, ensuring technical AI literacy bridged the gap between AI capabilities and Art Lead responsibilities.
• Always jumps in with a start-up mentality within a large-scale corporation by quickly adapting to changing goals and always ready to