Ad Gaming Reel
At Brainlabs (formally Consumer Acquisition) I wrote hundreds of ads for mobile apps, this features the gaming specific highlights.
Creative Direction and Copywriting
UGC, 2D animation, and Creative Direction
Ad Non Gaming Reel
At Brainlabs (formally Consumer Acquisition) I wrote hundreds of ads for mobile apps, this features the non-gaming specific highlights.
UGC Ad Reel
Collection of top performing UGC videos from the TikTok Creator Program, Consumer Acquisition (now Brainlabs), and a variety of ad agencies and mobile app companies.
Ad Comedy Reel
UGC and 2D Ads that all involve humor
CLIENT HISTORY
Advertising Achievements
- Wrote and filmed a UGC ad for Roblox that continued to succeed for approx. 2 years.
- Home Design game - Increased ROAS by 70% with creative wins. Delivered 40+ concepts and 150+ variations and optimized to hit performance metrics.
- Disney Fighting game - Got ads out of rut and found multiple winners and trends.
- Fashion Game - increased 7 day revenue by 220%, 500 total videos tested.
- Fiction App - increased campaign spend by 247%, 98 total creative combos and a 7% increase in D1 ROAS.
- Beach Bum games - Created winner videos that beat out competitors and other vendors.
- Pet Social Network App - increased user base by 517% with 40 creative concepts and variations.
- Health Care app - Increased Facebook spend by 600% Q1-Q3. CPA 16.% below target. Increased lead volume 189% Reduced overall CPA by 21%.
Marketing Achievements
- Successfully launched creative campaigns, including LiveOps cards and promotional videos that attracted millions of viewers.
- Created the "SC Pet LiveOps Card w/Video" was a chosen feature by Google and within 3 days brought in over 100 users.
- Created the “PIMD Sun Goddess LiveOps Card w/Video” was featured and viewed by over 1 Million viewers.
- Researched, wrote, filmed, and edited ads that contributed to consistent growth in engagement and video success.
- Applied performance marketing trends to optimize content that drove engagement and brand visibility.